Did you know that only 44% of the global population had Internet access today? Thus, technology is unequally distributed and not accessible to everyone although. As a result, Internet access is a human right. While faster adoption is expected between 2025 and 2040 with the emergence of IoT technology solutions and decentralized networks such as blockchain, the question remains whether some countries will be left behind in the current global socio-economical developments and if they will ever catch up.
Search Engine Optimization or SEO is a digital marketing strategy that helps businesses improve their websites to rank better on search engines. It’s a popular strategy since ranking on top of search engines give your business the opportunity to boost your website.
With over billions of monthly users on Google, there is no doubt Google pushes companies or website owners to meet their algorithm. It is to ensure quality and relevant searches for the benefit of the reader or customers.
But SEO cannot work without content marketing. The latter is part of inbound marketing that drives traffic into the website that could be your customers. Content marketing is achieved by creating helpful and intriguing content.
SEO works hand-in-hand with content marketing. When you only utilize SEO strategy, you can optimize the technical aspect of your website. But you’ll fail to generate sales and traffic. Content marketing is the soul of SEO. Websites can only work when they have content like articles, videos, implementing keywords, headings, and more. SEO strategies and data can be effective if it is coupled with content marketing.
These two marketing tools help bring your business to the next level. In fact, an effective marketing strategy doesn’t include a single marketing technique. It involves multiple forms of digital marketing strategies to help one another.
For example, you have research keywords and topics relevant to your website and products. Then, you create content to help your readers and indirectly sell your product. After optimizing the content, you post them on social media to drive more traffic to your written article or website.
That’s how important it is that content marketing and SEO work together.
But how can we make them work together?
Basic SEO Strategies for Content Marketing
Here are basic SEO strategies or practices that marketing professionals do to boost their content marketing strategies.
Create Relevant Content
Google or any search engine’s bots are becoming smarter than before. They can detect content that people interact with, share, link back, and comment on. They recognize if the content is relevant or informative.
It should not only be about researching for the proper keyword that your content can rank higher in search engines. It should also provide value to your visitors.
When creating content, it should meet the visitors’ expectations and the robots that crawl your website.
Also, you should produce content regularly for your website. Updating your website with fresh content can gradually improve the website’s SEO and ranking.
It is best to post every day to increase your leads. However, if you think that you don’t have the resources or time to do so, make sure to post once a week. Posting should be consistent so that your reader won’t forget about your website.
Insert ALT Text in Images
Google bots cannot see images. Hence, they require ALT text to understand what the image is about. Since Google only understands texts, make sure to include a keyword-rich ALT text that is descriptive and short. Furthermore, the content must be relevant to the image.
ALT text not only benefits Google bots but visually impaired individuals too.
Use High-Quality External Links
You don’t want your content and website to look spammy, as it will affect the quality and credibility of your website. That’s why make sure to use links that are from reputable sources or one with higher domain authority.
Using links from quality websites is an indicator that Google uses to know if you provide high-quality content. It will also affect your website’s ranking.
Adding Keywords on URLs
When creating your blog content, add keywords to your URLs. It improves your content on search engines and its site structure.
Use keywords relevant to your business. You can check what keywords your audience often uses for searching an item or website.
Get rid of stop words or low-quality words. It will help Google understand your content and push it further on the first page of search engines. Furthermore, removing unnecessary words helps in the indexing process of Google without delays.
Use Quality Keywords
Keywords are essential for SEO marketing. It helps content rank higher on the search engine result page (SERP). Using the right keywords for your content can drive traffic to your website. Use tools like AHREF to determine what keywords your website is ranking on.
Use keyword tools to look for keywords that you will need for your content. Keyword tools can suggest more than keywords that rank. It includes the search volume, difficulty score, how many clicks, and so on. You can also opt for long-tail keywords with low search volume to help you rank on top of the search engine.
Take note of all your keywords and categorize them. Then, you can create content based on your target audience.
Use Title Tags and Meta Description
When we search online, what we see first on SERPs are the title tags and meta descriptions. It is one of the most important factors that influence your content marketing campaign.
When creating a title tag, limit it to 50-60 characters and include long-tail keywords relevant to the topic of your content. You can choose to place the keyword on the first part of the title tag than at the end.
Meanwhile, the meta description should be limited to 120-150 characters. However, the meta description doesn’t have a direct impact on the ranking. But people need to get a glimpse of your content.
Compelling meta descriptions with appropriate keywords can increase the click-through rate.
Limit Pages that Google Bots Can Crawl
You can index the pages of your website. Google bots do not have the whole day to crawl your entire website. So, go to your website’s robots.txt file and click on the noindex/nofollow tab.
It will not allow bots to crawl through pages such as your website’s About page, Contact page, or pages that do not bring organic traffic.
Guide Your Content with Headings
Use a combination of H2, H3, and H4 headings on your content. You would want Google to understand what you are talking about in your article. Also, you’ll want your readers to understand the flow of your content.
Include relevant keywords on your headings.
Optimize Your Website
Make sure that your entire website including, its design, your logo, loading speed, mobile-friendliness, and so on, are optimized and look appealing. A slow-loading page can affect the rank of your website. Furthermore, an unappealing web design with a logo that’s complicated can make your readers exit your website.
You can use tools like SemRush and Ahref to check for pages that need to be optimized. It will show a list of error pages, broken links, page speed, and more.
Re-optimize Other Content
Aside from creating more content for your website, you can go to Google Analytics and check on blog posts or podcasts you have posted that weren’t able to drive traffic. Evaluate what’s causing each of them to not get the readers they deserve.
Update the content and optimize the page by including heading, researching the appropriate keyword, adding ALT text on images, and so on.
You can check if your content is engaging and see what you can change. You can also change your CTA and its position to see if it will work.
Write Guest Posts
Part of SEO and content marketing is seeking guest post opportunities. You create content for other blogs or websites, and in return, you get high-quality backlinks.
Receiving high-quality backlinks for your website will inform Google that you are a trustworthy website that offers valuable content. Therefore, it pushes it on the first page or top of the search engine.
You can easily find blogs that are within your niche that you can contribute for free. Send them a pitch, and when you get accepted, start writing content. Include keywords, author bio, and links to your website.
Learn About Your Competitors
There are tools in the market you can use to see what your competitors are doing.
Researching your competitors will give you an idea of what content to create for your content marketing strategy. Furthermore, learn how you can optimize your website like your competitors.
Leveraging both content and SEO marketing strategies can help in promoting your brand. Both go hand-in-hand, allowing one to build the other and vice versa to achieve better results.
With your SEO data, you can search for better ideas to create your content marketing campaign and use SEO strategies to promote them.
AUTHOR BIO: Vanessa Venugopal is a passionate content writer. With four years of experience, she mastered the art of writing in various styles and topics. She is currently writing for Softvire Australia and Softvire New Zealand.
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