How Social Data Can Help You Develop Buyer Personas January 6, 2021 I speak daily with product, marketing, and sales professionals about the impact that social media can have on developing buyer personas, launching a product,… Continue Reading
Amazon Slashes to 3% Commissions. R.I.P Affiliates. January 4, 2021 Yesterday Amazon announced they are slashing the Amazon Associates affiliate program payout to just 3% commissions. Learn what I’m doing about it here. Hit… Continue Reading
New 2020 Marketing Trends in a Post-COVID-19 World: Part 2 January 2, 2021 Personalization-focused marketing trends like voice search augmented reality (AR), and direct to consumer (D2C) sales from social media are becoming more prevalent in a… Continue Reading
Mindfulness: Not Just for Mental Health – Apply it to Content Marketing December 29, 2020 Customers are inundated with content every time they go online. A simple Internet search can generate millions of results. There are pop-up ads on… Continue Reading
How to Manage Your Business’s High Call Volume December 29, 2020 Fielding incoming calls from customers, answering their questions and resolving their problems is a core function of any good customer service team. Sometimes, however,… Continue Reading
