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Understanding Internet Marketing

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How Social Data Can Help You Develop Buyer Personas

January 6, 2021

I speak daily with product, marketing, and sales professionals about the impact that social media can have on developing buyer personas, launching a product,…

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Amazon Slashes to 3% Commissions. R.I.P Affiliates.

January 4, 2021

Yesterday Amazon announced they are slashing the Amazon Associates affiliate program payout to just 3% commissions. Learn what I’m doing about it here. Hit…

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New 2020 Marketing Trends in a Post-COVID-19 World: Part 2

January 2, 2021

Personalization-focused marketing trends like voice search augmented reality (AR), and direct to consumer (D2C) sales from social media are becoming more prevalent in a…

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Mindfulness: Not Just for Mental Health – Apply it to Content Marketing

December 29, 2020

Customers are inundated with content every time they go online. A simple Internet search can generate millions of results. There are pop-up ads on…

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How to Manage Your Business’s High Call Volume

December 29, 2020

Fielding incoming calls from customers, answering their questions and resolving their problems  is a core function of any good customer service team. Sometimes, however,…

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