Best Customer Tracking Methods for Your Small Business March 11, 2021 Customer tracking is a tactic that allows business owners to know who their customers are, where they live, what their shopping habits are and… Continue Reading
How Social Data Can Help You Develop Buyer Personas January 6, 2021 I speak daily with product, marketing, and sales professionals about the impact that social media can have on developing buyer personas, launching a product,… Continue Reading
2021: The Consumer and Brand Relationship Forever Changes January 3, 2021 A look at the top 5 predictions for retail and ecommerce companies in the coming year McKinsey refers to the Covid-induced shift to digital… Continue Reading
New 2020 Marketing Trends in a Post-COVID-19 World: Part 2 January 2, 2021 Personalization-focused marketing trends like voice search augmented reality (AR), and direct to consumer (D2C) sales from social media are becoming more prevalent in a… Continue Reading
How to Manage Your Business’s High Call Volume December 29, 2020 Fielding incoming calls from customers, answering their questions and resolving their problems is a core function of any good customer service team. Sometimes, however,… Continue Reading
