6 Elements Of Digital Brand Dominance April 15, 2021 Video streaming is just one example of a digital economy where competition is intensifying. Many so-called legacy companies are caught up in a battle… Continue Reading
The Perils Of Not Articulating A Clear Vision March 26, 2021 It just took three years before Ford’s CEO Jim Hackett retired. In May 2017, Ford hired him to be CEO. Mr. Hackett had been… Continue Reading
What is User-Generated Content? February 27, 2021 If you aren’t taking advantage of user-generated content marketing to fuel your brand, you may be neglecting a huge source of marketing potential. This… Continue Reading
How Associated Memorable Moments Drive Brands February 25, 2021 Let’s start by defining what we mean by ‘brand’? Brand is a term which is often used to describe a business. A brand… Continue Reading
Parler is back online and Omnicom hit by cyber attack: Tuesday Wake-Up Call February 17, 2021 Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you’re reading this online or in a… Continue Reading
Retail Reimagined: 9 Trends for the Future of Physical Retail February 13, 2021 The chatter of the “Retail Apocalypse” began long before the recent events of a global pandemic. However, the last year has accelerated the need… Continue Reading
2021: The Consumer and Brand Relationship Forever Changes January 3, 2021 A look at the top 5 predictions for retail and ecommerce companies in the coming year McKinsey refers to the Covid-induced shift to digital… Continue Reading
