The best part about digital marketing is there are countless ways to reach your target audience all across the internet. At the same time, all of these options make it challenging to master specific strategies because business owners are often focused on several marketing platforms at once.
YouTube is one of the most effective ways to grow your business and build brand awareness. After all, YouTubers watch a cumulative one billion hours of content every day. Shocking, right?
The problem with YouTube is that it’s often misunderstood as a marketing channel. Business owners believe they can upload content at their own pace with minimal effort and see results overnight. The truth is, YouTube doesn’t work that way. It takes time, patience, and fine-tuning to maximize the views on your channel.
Use eye-catching channel art
When you’re scrolling through YouTube, what makes you stop and click on a video? For many people, it’s a combination of the title and thumbnail art. Here’s another question; when you visit a channel page for the first time, do you look at the banner art that stretches across the top of the page?
The design of your video thumbnails and banner art can determine whether a user clicks on your video and eventually subscribers to your channel.
Preview images are helpful because they allow you to briefly show users what to expect when they click the link. You should avoid “clickbait” thumbnails. Users will not bother watching more of your content if they are let down by a misleading thumbnail.
You have to find a balance between engaging and factual. Obviously, these factors can vary based on your industry. Experiment with different image previews and learn which ones attract the most viewers.
We recommend taking the time to optimize your channel banner. This part of your profile is an excellent place to put your brand personality on display. You can also include a ton of information in this space that will attract more people to your content. For instance, you could include the days you post videos every week with a call-to-action that encourages new visitors to subscribe.
Optimize for visibility
The best way to get more views on your channel is to make sure people can find your content. Most people know that SEO is crucial for website growth, but it also plays a role in how videos are presented to YouTubers.
Google’s algorithm works behind the scenes at YouTube, sorting content by quality, intent, length, and countless other factors. If you want to appear in the search results for your target audience, you have to do everything you can to ensure that all of your videos and channel elements lead to one idea or goal.
The “goal” is how users will find your content. So, if you run a clothing website, you’re going to want to create videos centered around fashion. It doesn’t matter if you publish reviews, unboxings, clothing history, or an actual fashion show; the intent all leads back to that one central idea of clothes.
Ideally, you’ll attract people looking for information about clothes or fashion, and they will find your channel. If you can manage to impress them with your content, they may come back to your site and buy a product.
There are several ways to optimize your channel for visibility. It’s a good idea to include relevant keywords in the video titles, descriptions, and URLs. YouTube uses this information to determine the intent or goal of your content.
We also recommend creating your own subtitles for people that prefer to read instead of listening. Not only will you make your content more accessible, but you’ll also provide more context for the algorithm, which could help improve your ranking and visibility.
Engage with subscribers
Speaking of visibility, did you know that over 2 billion people use YouTube every month? In other words, there’s an excellent chance your target audience is spending time on this platform. If you want to get more views from people genuinely interested in your content and brand, you have to engage with existing subscribers.
One of the greatest things about YouTube is the sense of community. People like talking to creators and influential figures in their favorite industries.
The easiest way to engage with your subscribers is by responding to what people say in your videos’ comments section. You don’t have to go all out every time you respond, but a simple response can go a long way towards building rapport with your subscribers.
If you’re willing to keep the conversation going in the comments section, the people you’re responding to will likely come back to watch and share future videos.
You can also increase views on your channel by hosting live videos. There are some marketing teams like doing live demos of new products or services. Alternatively, you could host a live stream where you answer questions for subscribers. The brilliant part about live video is there doesn’t always have to be a special occasion. When you consider that 43% of consumers want more video content, it’s easy to see why going live and engaging with viewers is a memorable experience for those who follow and enjoy your channel.
Before long, you’ll start to see an influx of new viewers as your videos get more engagement. YouTube’s algorithm considers likes, dislikes, comments, and shares vital metrics when deciding to show videos to people not subscribed to your channel. So, the more people interacting with your videos, the wider your organic reach, which translates to views.
Partner with other creators
Finally, let’s talk about growing your channel by connecting to other creators. If you want to reach as many people as possible, you need to build rapport with well-known brands and influencers in your industry.
The key is to find companies that offer products that complement your own. For example, if a makeup company wanted to promote their new products, they may partner with a haircare brand or an influencer in the beauty community.
These two connections make sense for the makeup company. There’s a good chance that target audiences overlap across all three of these groups. A partnership deal where the haircare company and makeup brand promote each other’s products benefits both groups by spreading brand awareness and increasing views.
Influencers that create content for their audience on YouTube can also give your channel a big boost. Consider reaching out and asking popular influencers in your industry to review your product for their audience. Believe it or not, consumers have watched 50,000 years’ worth of reviews on YouTube. It’s a safe bet that if someone is on the fence about your product or service and wants to see a review, they will check YouTube first.
As you work with more brands, you’ll start to see new traffic sources as consumers find your company for the first time through partnership videos. This situation will help you build trust with visitors because you were recommended by a reputable channel.
YouTube is one of the best ways to keep in touch with your audience while showing off your latest products or services. We will see more business owners make the shift to this social platform in the coming years.
If you haven’t started your channel yet, now is a great time to get started. Once you start producing content, use the tips outlined above to get more subscribers, engagement, and sales from your YouTube channel.
Read more: business.com